Genetics and breeding

Breed animals that produce more and cope with the region's heat, using genomic and performance data.

SolutionsGenetics and breeding

A sheep flock on the range

The problem

Imported genetics often struggle in local heat, while local breeds are rarely recorded well enough to improve systematically.

How the technology works

Genomic testing identifies animals with the traits that matter. Reproductive technologies and heat-detection data raise conception rates. Breeding software keeps pedigree and performance records that make selection decisions measurable.

Why it matters in the region

Heat tolerance is a selection priority under MENA summers.

Local breeds such as Awassi sheep and regional camel populations are valuable and under-recorded.

Reproduction drives dairy and small-ruminant profitability.

What this solution can include

  • Genomic testing and parentage verification
  • Reproductive management and synchronisation tools
  • Breeding and pedigree software
  • Semen and embryo logistics

We recommend the solution after the farm visit, matched to the farm's scale and climate.

How we deliver

  1. Breeding objectives agreed with the owner

  2. Sampling and testing plan

  3. Recording system set-up

  4. Annual selection review

Our AI standard

Every AI product in this area must say what it detects, how it was validated, how often it is wrong, and who acts on the alert.

Read our AI standard