Genetics and breeding
Breed animals that produce more and cope with the region's heat, using genomic and performance data.
SolutionsGenetics and breeding

The problem
Imported genetics often struggle in local heat, while local breeds are rarely recorded well enough to improve systematically.
How the technology works
Genomic testing identifies animals with the traits that matter. Reproductive technologies and heat-detection data raise conception rates. Breeding software keeps pedigree and performance records that make selection decisions measurable.
Why it matters in the region
Heat tolerance is a selection priority under MENA summers.
Local breeds such as Awassi sheep and regional camel populations are valuable and under-recorded.
Reproduction drives dairy and small-ruminant profitability.
What this solution can include
- Genomic testing and parentage verification
- Reproductive management and synchronisation tools
- Breeding and pedigree software
- Semen and embryo logistics
We recommend the solution after the farm visit, matched to the farm's scale and climate.
How we deliver
Breeding objectives agreed with the owner
Sampling and testing plan
Recording system set-up
Annual selection review
Our AI standard
Every AI product in this area must say what it detects, how it was validated, how often it is wrong, and who acts on the alert.